“Over the decades, Ashenfelter has…possessed a parallel passion for wine. An interest in the economics of wine (originally developed with the intent of applying an economic model to finding the best-quality wines on a professor’s salary) eventually led to his co-founding the American Association of Wine Economists (AAWE) in 2006 and starting his own vineyard in Buena in 2015.” (Edible Jersey, September 9, 2024)